Store Systems Audit.

What this is — and what it isn’t

The audit is an operator’s second opinion on your store. We trace the actual revenue path and the actual operations layer, end to end, and write down what we find. The deliverable is structured, prioritized, and short enough to be useful.

It is not a strategy doc. It is not a list of tools you should buy. And it is not a pitch deck for a longer engagement — most operators who buy the audit either implement the recommendations themselves, hand them to their team, or move into the operations setup if the scope earns it.

Who it’s for

• Lean D2C founders running a Shopify or WooCommerce store doing $250k–$5M/yr.
• Operators who feel buried in repetitive manual work but can’t name exactly where the leverage is.
• Stores with a tool stack that grew faster than the team that maintains it.
• Founders who want a clear, written 30-day plan they can act on — not a vague “growth roadmap”.

What gets reviewed

We don’t look at your brand or your ad creative. We look at the working machine underneath them. The audit is structured around four surfaces:

1. Funnel & checkout

The actual purchase path on desktop and mobile. Cart, checkout, upsell, post-purchase, and the first 30 days of lifecycle email. Where the funnel converts well and where it’s silently leaking.

2. Backend workflows

The unsexy part — order routing, fulfillment exports, inventory updates, refund and dispute flows, customer-service triage, returns. The work that quietly eats founder hours.

3. Tool stack & data flow

An inventory of what you’re paying for, what’s actually wired up, what’s duplicated, and what isn’t talking to anything else. We map the data flow between systems and flag where a single integration is doing the work of three.

4. Operational risk

Single points of failure, undocumented logic, expired tokens, dead cron jobs, half-finished migrations, automations no one remembers setting up. The kind of thing that costs you a launch week if you don’t know it’s there.

What you get back

• A written audit document (PDF + Notion mirror).
• A data-flow map of your current stack.
• A prioritized list of bottlenecks ranked by leverage and effort.
• A 30-day action plan separating quick wins from longer plays.
• An optional 45-minute walkthrough call once you’ve read it.

How it runs

1. Day 0. You book and pay. We send a single, scoped access checklist.
2. Days 1–7. We dig in async. No meetings, no daily standups.
3. Days 8–10. We write the audit and the action plan.
4. Day 10–14. Delivery + optional walkthrough call.

What’s included — and what isn’t

Why this is a smart first step

Most operators who reach out for the operations setup are already running on a partly-broken stack — they just don’t know which parts. The audit is the cheapest way to find out before either of us commits to a build. If we go straight into the operations setup after, the audit fee is credited toward it.

The audit will tell you whether a longer engagement is worth doing — and what should be in scope when it is.